Episode transcript:

Angela Barrett – “Hey guys, today I have with me Doctor Luke and Doctor Mike from McIntyre. Family Chiropractic one of make sure I got that right in out of Summerville. So we’re down that we’re down south. Yeah. Sumerville’s kind of become in the new Charleston, right?”

DR. Mike McIntyre – Pretty much.

Angela Barrett – “Yeah, yeah, Charleston. It’s growing. It’s kind of what I say about.”

DR. Mike McIntyre – Bill all.

Angela Barrett – “Over. Yeah. So, how long have, you guys been in business? I guess, the market started with you. I guess.”

DR. Mike McIntyre – “Yeah, I opened in 2019.”

Angela Barrett – “2019, and.”

DR. Mike McIntyre – “And then. Yeah, we’re. I guess we’re almost, what, the five years now in business, I guess just about. Oh, yeah.”

Angela Barrett – “And, how long have you been with them?”

DR. Luke Sparaccio – “Yeah. So I was, I moved, different area. So I’m originally from New York, Long Island, New York.”

Angela Barrett – Long Island.

DR. Luke Sparaccio – “Yeah. I went to the doctor. I went to school with doctor Mike. So we’re very close. We had the same philosophy and how to manage and care for patients. Same mentor. A doctor would shout out to doctor, would you stayed us and everything that we we know about the work that we do. And so just taking care of people.”

DR. Luke Sparaccio – “So so I was in, upstate and then California. So I just moved from California to work with doctor Mike. So a few weeks.”

DR. Mike McIntyre – “I’ve been here a few weeks. Yes, yes.”

Angela Barrett – So what part of California?

DR. Luke Sparaccio – “The Bay area, Pleasanton, Concord area.”

Angela Barrett – “Cool. So my son worked out, in California for a while, and now that I don’t enjoy him being back in South Carolina. But I sure do miss the excuse to get out to Sausalito. Wow. Okay. It’s like, dang. So anyway, so tell me you talked about the same philosophy in the care of your patient. What? What is that philosophy?”

DR. Mike McIntyre – “Well, I mean, I remember one thing is service. Like, we’re always focused on the patient, what they need. You know, we do truly believe that we work with the body’s ability to heal itself, so we don’t, you know, what we do is, making the body function as well as it can, not looking at ways to, like, mask symptoms or anything like that.”

DR. Mike McIntyre – “So it’s definitely a different approach to health care. And we definitely share that that servant mindset philosophy as well. So it’s always focused on, you know, what the patient needs and what we can best do to serve that.”

Angela Barrett – So it was let’s just get the elephant out of the room. Let’s talk about the biggest misconception of chiropractic care. Let’s just go ahead and hit that in the bud. What do you think it is?

DR. Luke Sparaccio – “There’s a lot there. Is so I think the biggest thing is people associate lack of symptoms with functioning optimally. One of, a quote that I heard, they said that, who is it? Was the well-known, philosophy. You know, a lot of these. But one of the you guys, it talks about the, if we use the analogy or the, the quote that those without symptoms are the healthiest, the ones that without symptoms are, are in the grave, right?”

DR. Luke Sparaccio – “Because they have no symptoms. So people associate I think that’s the biggest misconception is that, oh, I don’t have, you know, whether that’s someone that’s two years old or or 99 years old, like, I don’t have any symptoms. That means I’m healthy or functioning well. And as I mentioned before, only one third of our nerves have been receptors.”

DR. Luke Sparaccio – And so lacking a lack of pain doesn’t mean function. So that’s why we the work we do is not just where the pain is. And then we adjust that particular area. There is a diagnostic. There’s an analysis. Or we call a system approach to finding the root cause to the problem. And so we’re very detailed and organized in regards to find a good cause to the problem.

Angela Barrett – “Yeah. Like, I mean, there are some people who, have said, oh, will it hurt? You know, and I’m like, well, we went to the wrong person then, because it’s not supposed to hurt. I have my chiropractor, David Chandler shout out to him and seriously, if I could afford to go every day and I know that’s not good for you, but that’s.”

Angela Barrett – “But, I just like to be adjusted, and so I’ll just go in there and he said anything wrong today, and I’ll be like, no, just hear me. Well, just. That’s right. And that is a lot of it. I know and many years ago gone for migraines, certainly was in an accident many, many years ago. Not a bad one, but just enough to tweak things.”

Angela Barrett – “Did that. I’m not a big medicine taker, so I seek all other avenues because I can’t. The medicine just doesn’t do well with me. Like some people can take a a tiny RPM. Well, that would make me in a coma for like two days. Not kidding. So I can’t take it. So I, I’ve always sought out other avenues.”

Angela Barrett – “And so I think what you all do, is a great thing, but I know that there are a lot of people who don’t, so clear up some of the things. I mean, I’ve known one, you know, you’ve been in a car accident and, you know, you tweaked your neck, your back, and migraines for sure. It can help name some of the other things that people don’t normally think of.”

Angela Barrett – They just reach for medicine that you can help again to the root cause.

DR. Mike McIntyre – “I think I’ll just say like medicine. But one of the things that I’m focused on now is like pregnancy and pediatric care and, and I, we have another baby on the way in a few weeks.”

Angela Barrett – “Number five. Six. Oh my God. Five. Oh, mercy.”

DR. Mike McIntyre – “But but but, the and I hate to say medical world, but the medical world views something that’s simple and natural. Is pregnancy as like as an issue. Right. It’s not. So educating people about the fact that, you know, you can this is a natural thing that we’ve been doing for, you know, tens of thousands of years. It’s not a medical intervention that’s always needed.”

DR. Mike McIntyre – “Now, obviously there are cases when there are. But like seeing people having like such high rates of like C-section when it might not necessarily have to happen or, you know, taking care of babies. The biggest thing that I focus on is like checking a baby after they’re born. Like, if you if your baby’s born in a hospital, they checked everything, but they don’t have a spine check with what we do, you know, the most important system in their body because their spine holds their nervous system, which controls everything.”

DR. Mike McIntyre – “So I always, at that baby’s first adjustment is the most important one, because we might be, prevent any problem before it even becomes a problem.”

Angela Barrett – “Yeah. And speaking of children, when my son was young, he got, headaches a lot. He was a baseball player. And the headaches were actually coming from things just being out of line. And so we went a couple times a week, you know, you got 2 to 3 times a week, two times a week. And then we got to that monthly as long as he played baseball and we went to get the regular spine adjustments, headaches were not there is you know it’s just people just don’t think about that kind of stuff.”

Angela Barrett – Yeah. Yeah.

DR. Luke Sparaccio – “Our bodies that a body is designed to heal and we need to remove the interference from the brain to body and, another passion of mine is something I really like to study is, blood sugar and adrenal function. And a lot of people don’t associate that with, managing their blood sugar and or digestive. And but I see it.”

DR. Luke Sparaccio – “I mean, when I was in California, I saw pretty much people weekly just for digestive, like, acid reflux. I can’t tell you how many patients are on acid reflux medicine for 15, 20 years. When we get back to the root. Root, how the medicine was developed, it should be only several weeks that really they should be on it.”

DR. Luke Sparaccio – “But just educating, I mean, doctor Mike and I have a heart. Just educating, going above and beyond just to sit down with them and and just give them hope and clarity as to what the problems are and whether we can fix it here and or we need to refer them out. I mean, we’re trying to work with other practitioners to really, build a network of people that, take care of people.”

Angela Barrett – “So and the other thing, this is how it is explained to me many, many, many years ago because I’m much older than you guys. You know, when your spine is aligned and everything is working, everything flows like it should. And I’ll give you an example. Hormones, female hormones. You know, I have it for a fact. I had a friend who was told by a medical doctor, can’t get pregnant, can’t get pregnant, can’t get pregnant.”

Angela Barrett – “I said, go see a chiropractor in six months. Guess what? She was pregnant.”

DR. Mike McIntyre – “I have so many stories. Yeah, just the beautiful thing I know.”

Angela Barrett – “So I mean, people, you know, for women who still have all that, again, pretty old, I mean, it is a very,”

Angela Barrett – “And noninvasive is what I’m trying to say. A noninvasive way to get everything working right down to female hormones, which are not talked about a lot because people are like, oh, let’s we’ll talk about that. But it needs to be brought up because this is a big part, because then, you know, as as you get older than you, you go through all this whole other thing and it just, you know, but all of it helps, what you guys do.”

Angela Barrett – “So speaking of that, we’ll talk about the three teas of chiropractic, care. Tell me about that.”

DR. Mike McIntyre – “You got your go to,”

DR. Luke Sparaccio – “Yeah. It’s, toxins, traumas and thoughts, or another is chemical, physical and emotional stress. And that is the big reason for educating patients. I was just talking with someone earlier today about, better understanding. How can we manage stress? And that’s why people say, oh, chiropractic, we have this broad stroke is because if we can better understand how to want to adapt to our stressors, then those three things chemical, physical and emotion, all stress.”

DR. Luke Sparaccio – “We all have those, right? It’s not going to go away. Right. How do we better manage that. So that’s why we have doctor Mike and I have a lot of things that we talk with, lifestyle, things that we do outside of the office to help them better manage their stress. So that’s a key component because a lot of people, as we mentioned before, a misconception is like, oh, I, I didn’t know that that my mental stress, you know, when people come in, you see them regularly, that you can tell them there’s a lot of mental stress, whether that’s difficult at work or a family death in a family like that is a”

DR. Luke Sparaccio – “big emotional stress. And what that does, it puts a lot of stress to the nervous and does the joints. When the joints are moving well, your body can’t move. And I can talk forever about all those things.”

Angela Barrett – “But just like when people have tension in the neck, I mean, nine times out of ten, not always that stress, but what happens is because, like you’re saying, it’s just that gradual thing and, you know, the next thing you know, sitting with your shoulders up round your ears because you can’t lose, I know, I had several friends who have to go.”

Angela Barrett – “I mean, just because of their jobs or what they do daily just provides a lot of stress. And, they go for muscle management or chiropractic adjustments. However, I think at your office, I think you guys do both like some sort of I think I saw on the website, correct me if I’m wrong. A massage therapy there.”

DR. Mike McIntyre – “Yeah. Have a massage therapist in-house who works with us. We do. I say we don’t do, we don’t do the spa treatment. We do corrective care utilizing her skills. So she works with us. In each case, basically, it’s it’s pretty awesome to have that. Yeah.”

Angela Barrett – “So, clear up an argument. Muscles from I’ve had before massage first and then adjustment or adjustment and then the size.”

DR. Mike McIntyre – “Most of the time for me, I adjust people first and then send them in for a massage.”

Angela Barrett – Yeah.

DR. Mike McIntyre – And everything. Yeah. And.

DR. Luke Sparaccio –

DR. Mike McIntyre – “Yeah, I don’t like having massage first because that muscle feedback gives me a lot of information on where and when to adjust. Yeah. So I like to adjust first rather than like, you know, get rid of that feedback from the muscles and then adjusting.”

Angela Barrett – “Right. Yeah. Well and just from the massage standpoint it’s like it takes me a while to relax if I’ve already had that adjustment. Sort of I could relax when I get to the inside, the whole relaxing and enjoy all of it. You know, I’ve got, so let’s talk about the services you guys do provide there.”

Angela Barrett – At the office.

DR. Mike McIntyre – “Yeah. So we do, we focus on the chiropractic care, right? We do garden center practice care, and then, have the massage therapist that works with us. My front office manager also does, she’s a yoga instructor. So we do yoga classes. She’ll, she’ll show people, like, some home care stuff, like stretching and things like that.”

DR. Mike McIntyre – “And then, we’re starting to delve into some functional medicine stuff with a new partner that we have. We haven’t really announced anything about that yet, but,”

Angela Barrett – You have no. Yeah.

DR. Mike McIntyre – There’s a teaser.

Angela Barrett – On that’s.

DR. Mike McIntyre – “The that’s the teaser. And then, but we have other, health care providers in the area that I work with, like some nurse practitioners, mental health counselor. That’s a, somebody we work with pretty regularly. And I’m really just having even, even medical doctors. I mean, I work with knowledgeable doctors and Ob-Gyn, OB GYNs, and, having that relationship is wonderful.”

DR. Mike McIntyre – “And I think a lot of chiropractors are afraid to have those relationships because they think that, you know, I mean, there’s there’s the conception, right? Where we’re different. We’re not accepted by the medical world, and.”

Angela Barrett – They’re not doctors in quotation.

DR. Mike McIntyre – “We’re fake doctors faked out. Right? We go through, we go through just as much schooling, and I really do it myself. On being like people I take care of. I view them as like primary care doctor. What? You know, I, I need to be referred somewhere or something else. Like I need to figure out where they need to go.”

DR. Mike McIntyre – “And I mean, we take X-rays on people. We have to do pathology read on those X-rays. And, I mean, I’ve seen I’ve found bone cancer and X-rays, and I need to be able to know where to send them and and identify that stuff. So we’re not just the, you know, snake oil rack and crack and papa bones.”

DR. Mike McIntyre – “I word for holds, whole body health care provider is what we’re we’re looking to do here. So.”

Angela Barrett – “Yeah. So, let’s talk about, like, people with arthritis. Well, we’ll just pick that one. How can you help? Because that’s a that’s a common one. How do you help people with what are the different modalities? I guess that you can help people with other ideas with.”

DR. Mike McIntyre – Go for it.

DR. Luke Sparaccio – “But yeah. So that the term is, is is used a lot arthritis. It’s an inflammatory, it’s inflammatory. Right. And so when we look at the X-rays and that’s why the detail gone said is really based on, a foundational perspective. Right. So if there’s imbalance or structural misalignment, it can irritate put stress to the joints.”

DR. Luke Sparaccio – “So that joint has been, misaligned or not level as we would call it. Then over time, there’s going to be more wear and tear on that joint. And that’s when you’ll have more of that arthritic changes on the disc. And that’s the big thing to see is to know. To not to see is to guess. Someone has told me.”

DR. Luke Sparaccio – “And so why would we ever want to guess with your health? And I talked to patients, like, if you go to a dentist, before they drill your teeth, you don’t hesitate to take an X-rays. But a lot of the time, say, I don’t think it’s necessary, but in order to see those changes and arthritic changes, it’s important to, really figure out what’s the cost of the problem is, so arthritis is it’s case by case.”

DR. Luke Sparaccio – “And we again, You know, we can definitely help those, those things. So it’s hard to say what we do for arthritis as opposed to what’s causing the arthritis or arthritic changes. When we see any x rays. And sometimes it’s an inflammatory that’s causing, you know, digestive issues. So that can be potential. And that’s can typically be more of the the upper or mid-back area.”

DR. Luke Sparaccio – “So every joint your spine as a direct correlation with every organ tissue and gland. That’s why the details are so important. When someone comes I just have lower back pain. Doctor would would say, point to it, show me, show me and and trace where the pain is, because that’s going to give us an indication of potentially what segment or joint it is potentially causing distress.”

Angela Barrett – “Yeah. And you brought up something interesting. And I always seem to forget ugly honestly not in that field whatsoever, but have been, my whole life with, a chiropractor. But you forget that every joint or every,”

Angela Barrett – “Is related to an organ like sewer, like they do with the, What is it called when they. They do the feet, and it’s like, this is liver. This is heart. You know, I.”

DR. Mike McIntyre – Think like psychology.

Angela Barrett – “Yeah, yeah, yeah, yeah. And people would.”

DR. Mike McIntyre – Tums in the body and. Yeah.

Angela Barrett – “Right. And so it really is the same. If you were to look at a similar chart, the same with the spine. Correct?”

DR. Mike McIntyre – “Yeah, absolutely. You’re I mean that’s what we the number one reason why we look at the spine is to make sure that it’s not affecting the nervous system because you’re spot, you know, your spine houses, your spinal cord, your nervous system, direct connection to the brain that controls everything. And so that’s I mean, it’s the only system in your body fully encased by bone or protection.”

DR. Mike McIntyre – “Right? Right. When the spine is out of alignment, it really affects that. I mean, one of the small things that it does is cause pain, right? Every single level in the spine. Yeah. The nerves. That’s the electrical function in the body. They the nerves come from somewhere to control stuff. And it starts at your spine.”

Angela Barrett – “Know, so there was a question I had, and I’m sorry, it just left me, I’ll move on and maybe it’ll come back to me. No, no. So tell me what you think makes you guys stand out. I’m just going to say more than other chiropractors, say South Carolina. We’ll go that far. What makes you stand out?”

DR. Mike McIntyre – “So the the system that we use, the constant system, it’s I mean, it’s it’s specific, it’s scientific. It eliminates all guesswork. You know, and I mean, you’d be surprised how many chiropractors don’t even take X-rays. Somebody can literally come crawling into an office, and they won’t take an X-ray before they they work on them. And so that’s just a small part of what we do.”

DR. Mike McIntyre – “So we look at movement, motion in the joints x ray. Obviously like system analysis. What’s been going on. History all that. So putting so many pieces of the puzzle together before we ever even lay our hands on people. One of the things that people have told me a lot is when they come to see me, they don’t feel like they’re just going through an assembly line.”

DR. Mike McIntyre – “And that’s not to talk bad about other doctors. It’s just the, our, our systems different. You know, we don’t put people through the assembly line. I don’t, you know, I talk to people. I reexamine them every single time before I X-ray them. So I don’t just meet them in the room with their face down. Yeah. So it’s just specificity to each person’s unique issue.”

DR. Mike McIntyre – “And, unfortunately, I just don’t see that a lot.”

Angela Barrett – “But that’s what with the other doctors in other professions, I think would be different than some of the chiropractic care that you.”

DR. Mike McIntyre – “See, I love, I say co-managing, right? I love co-managing care with other professionals. And, you know, I yeah, I’m not like hiding in the corner saying, oh, now just, you know, choose me. Take me. You know, I’m like, no, let’s. I’m like, give, give them my number. I’ll call them like, send me the labs, I go over, I go over blood reports with people all the time from blood tests and most of the time they’ll get an, an x ray, like a medical x ray, which is a little different than what we do or blood work or something.”

DR. Mike McIntyre – “And they’ll just say, oh, it’s normal, but they never have it reviewed. So even like normal doesn’t necessarily mean normal if you’re right on the cusp of being abnormal. But if you fall into that normal, it’s just kind of, you know, your normal checkbox and move on. And we don’t we don’t do that.”

Angela Barrett – “Right? Right. So, doctor Mike, I understand you have a farm.”

DR. Mike McIntyre – I do.

Angela Barrett – “Yeah, that’s tell me a little bit about that.”

DR. Mike McIntyre – “So we can I mean, I kind of just joke that I live on a big petting zoo, so.”

Angela Barrett – But.

DR. Mike McIntyre – “So we have, we have a bunch of animals we’ve rescued. So I have, like, horses and donkeys that have been rescues, and I have ducks and chickens and pigs and goats and sheep and on and on. And it’s, it’s really just, it’s a simple living connection with the animals in the, the earth and raise my kids on it.”

DR. Mike McIntyre – “And I joke that I have, free range kids yet, so.”

Angela Barrett – “Yeah, with five, Oh.”

DR. Mike McIntyre – “Yeah. That’s like, it’s my little, you know. Yeah. My little.”

Angela Barrett – “What, do you work for a baseball team here. So I’m.”

DR. Mike McIntyre – Trying. That’s right. Yeah.

Angela Barrett – “Yeah. Well, that’s pretty cool. It is always amazing to me how our northerners who move south end up with, farms or, you know, lots of land.”

DR. Mike McIntyre – “And then my, I have my uncle, who I was very close with was a farmer his whole life, and he was, like, the happiest person I ever met. Just simple guy, always happy, always had a smile on his face. And, I mean, he was on to something. So. Yeah, I’m. I’m trying to embrace that.”

Angela Barrett – “So, yeah, I call my therapy dirt therapy, like, you know, working in the and planning and digging, but but it really is. And my husband was like, do you want me to help you? I’m like, please don’t. Please just go.”

DR. Mike McIntyre – “So, yeah, my donkeys are great listeners.”

Angela Barrett – “You know that look, right? Right. So, darling, when are you going to, do your farm?”

DR. Luke Sparaccio – Yeah. I mean.

Angela Barrett – “Coming from New York, when I.”

DR. Luke Sparaccio – “First when I first came and visited, and doctor Mike, he, I helped him set up, what was it? Sheep.”

DR. Mike McIntyre – “Shells. And we built this up of a reef, repurposed now sheep shelter.”

Angela Barrett – “It’s,”

DR. Luke Sparaccio – “I do not know. I do love when I was in school, and I really enjoyed the the scenery. And I just love it. I do love it here. So good. It’s, slowly, showing me the ropes in regards to how to build and. And what do you say you start with chicken training? Yeah. Let’s take.”

DR. Mike McIntyre – The gate.

Angela Barrett – “You in the club? Yeah. That is the big thing. I, I, I do real estate in real life, and, I must get asked daily. Well, can we have chickens? But. Yeah, well, not in a subdivision.”

DR. Mike McIntyre – “Yeah, but,”

Angela Barrett – “You’re going to have to go outside of that. That’s. Yeah. So tell everybody how they get in touch with you and what. Oh, you know what? Before we do that. So for people, because comfort and care sometimes a lot of towns is not covered or either fully covered with insurance. How do you guys help people with that side of things?”

Angela Barrett – Because it can get expensive if you don’t have insurance in it.

DR. Mike McIntyre – “That’s actually one of the reasons why I when I opened my office, I chose not to participate with insurance companies because they literally make it so that I have to charge more. Yeah, right. As they don’t reimburse. I mean, you know, I that’s a whole nother we could do an hour that so I just like I set my prices to be affordable.”

DR. Mike McIntyre – “I offer, you know, I offer discounts when I can. I offer monthly payment stuff. I mean, I try to make that as easy as possible, and we do cash pay. We literally just like, eliminate the middleman of the insurance company trying to tell you what you need and what you don’t need, because in my humble opinion, that’s them practicing chiropractic without a license.”

DR. Mike McIntyre – “Again, that’s a whole nother conversation for a different Eddie. But.”

Angela Barrett – Right. Yeah.

DR. Mike McIntyre – “We really I try to make the financial side of stuff like the easiest, least thing to worry about because and, like, we just focus on getting people. Well. So.”

Angela Barrett – “Yeah, I, cash pay, if people should really, we’re again, we’ll talk about that at another time, but people should really start asking about that. Here are their tell everybody how they get in touch with you. We’re all, I know you’re on Facebook and I know you have a website. But tell everybody how they get in touch with you.”

DR. Mike McIntyre – “Yeah, that’s the easiest way. Websites got all our information on there. We can, like, if somebody is interested in even just sitting down with us, I always do free consultations with people. If they just want to sit and see if chiropractic is something that might help. So I always offer that, and then. Yeah, I mean, if you have like the website to McIntyre chiro Qcom, follow us on there.”

DR. Mike McIntyre – “My social media stuff’s on there, my our telephone number, online info booking, all that stuff.”

Angela Barrett – And do you guys sometimes do speaking engagements at places? I thought I saw that maybe I was wrong.

DR. Mike McIntyre – “No, we do. Yeah. We offer, we offer classes in in the office.”

Angela Barrett – “Oh, okay.”

DR. Mike McIntyre – “We will travel to do some. We like, like to do, like lunch and learns and stuff things like that are great because you can just go some meet people where they’re at and and talk about things. I’m, I love teaching seminars. I like to do, like, like business seminars or chiropractic. So that’s a little side thing that I do to help young docs, you know, not fail in business because unfortunately, you know, being in business for yourself is hard.”

DR. Mike McIntyre – “Yes. So yeah. And and you have a hard to help people, but you also get to keep the lights on in your office to do that. Right.”

Angela Barrett – “That’s right. Well thank you guys so much for, being with me today and, giving us a little bit of insight about how you guys, help people in the Somerville area and surrounding. But thanks so much.”

DR. Luke Sparaccio – “Oh, want to thank you.”

DR. Mike McIntyre – Want to thank you for that.

Episode transcript:

Angela Barrett – “Hey guys, thanks for joining me today. Today I have a very beautiful lady by the name of Kelsey Pattillo, who is the owner and operator of Lux Marketing Company out of Charleston, South Carolina. So we are down south. Thanks, Kelsey, for coming.”

Kelsay Pattillo – Thanks so much for having me. It’s great to be here.

Angela Barrett – “Absolutely. So, Lux Marketing Company. Well, I’m just go out straight out the park and ask this what makes your marketing company lux or luxurious?”

Kelsay Pattillo – “I would say definitely. What makes us stand out is our bespoke services. So everything is tailored directly to the client. Nothing is, let’s just say every package that is sent to the client is tailored to them. Every proposal that sent is definitely a template of what is an idea of what they could get service wise, but it’s always tailored, taken away, added to, every single package and project we’ve done has been tailored to each client.”

Kelsay Pattillo – “So, we give them Lux experience, Lux services. So, my, deep experience in all of the sectors that we, service is definitely also what gives me that advantage.”

Angela Barrett – “And so, In your, website or on your website, it says an upscale boutique marketing agency, specializing in the services of and tailored to business within the fashion apparel, interior design, beauty, wellness, etc.. So you have a certain clientele that you cater to?”

Kelsay Pattillo – “Yes. So I, grew up surrounded by creative sector. So my mom under salon for over 20 years, my aunt, an interior designer, and our family business is based in flooring design in real estate. So then I was surrounded by that, and then I kind of took on my own creative passion of fashion in the fashion industry.”

Kelsay Pattillo – “So I’ve been in the fashion industry for about a decade now. Ten years. And so being surrounded by all of that hair, beauty, esthetics and design and then taking on fashion, that’s kind of where that collective has come together, working with all of those throughout the years, throughout my career. And then founding, Lux Marketing Co in 2022 was kind of where that collective came together and was birthed to life.”

Angela Barrett – As a you opened your business in 22.

Kelsay Pattillo – “2022? Yes, ma’am.”

Angela Barrett – And what did you do before that?

Kelsay Pattillo – “Before that, I was, marketing director for One Nation Coffee. I was the sales and marketing director, for One Nation Coffee. And also helped with One Nation Foundation. I helped get that started and so loved working with veterans and got them, billboards in Times Square on Fox and Friends. It was a great experience. I’m a coffee snob, not being able to work in a movie and smell it being made every day.”

Kelsay Pattillo – “That was like a second family. That was a really great experience. But it was time to part ways and kind of get back to my passion, you know? So.”

Angela Barrett – “And coffee was a long way from, from, fashion.”

Kelsay Pattillo – “Yes, definitely. I definitely oversaw our apparel lines and everything like that. But it was something that I think was a stepping stone. God needed me as a coach to, like, okay, now I need you to get back to what you were doing. And so now I’m honed back in, and I’m very passionate about what I do.”

Angela Barrett – “Look at all your educational, I read somewhere, was in the fashion marketing, wasn’t it?”

Kelsay Pattillo – “Yes, ma’am. So I had my Bachelor of Arts degree in fashion marketing and merchandizing management from the academy of our university. So I started actually here at the Art Institute of Charleston. But as many locals know, that location, closed when they closed all the branch campuses. So I went online. Finished.”

Angela Barrett – “Oh. Yeah, that’s pretty cool, though. I mean, that whole industry,”

Kelsay Pattillo – “It’s it’s very, interesting and it’s always something new. And I think that’s what I love about it.”

Angela Barrett – “Yeah, well, I’m glad you said something about real estate. I’m glad you didn’t take that path. That’s what I do for real life. And it is quite the roller coaster ride these days. But, yes. So, what I found interesting about some of the services that, That you, provide. So tell me a little bit about this.”

Angela Barrett – Lifestyle and personal branding. Personal branding? Really? What what do you mean by that?

Kelsay Pattillo – “So I focus really on the, the personal and lifestyle branding more. So. So I’m not a graphic designer. I do outsource to logo and anything graphics wise that you need, of course, but because my passion lies in finding the why and helping clients uncover that and dive really deep into their brand, like what is your why?”

Kelsay Pattillo – “Why do you do what you do? And kind of bring them out of their shells both professionally and personally, ensuring their brands, of course, shine as brightly as they deserve to. It’s really getting down to the science of their brand, because there’s both an art in a science to branding and marketing, of course. And it’s really the other side of it.”

Kelsay Pattillo – “So the graphics are pretty, but what’s the other side of it? I guess the logistical science side of it, of why I’m actually doing what I’m doing. People can look at the pretty pictures, but what’s the why behind why you’re doing.”

Angela Barrett – “Yeah, yeah, well, they can be pretty unless you have a male for your marketing graphics guy. You’re like, oh my more male. Yeah. You know, some of the ones that I have, and love him dearly, but if so, mainly look in life, whatever. So there would never be anything pink in it, I can assure you.”

Kelsay Pattillo – Right.

Angela Barrett – That he has nothing against that color. So tell me also about this personal styling.

Kelsay Pattillo – “Yeah. So, that derives from, of course, my experience with the fashion industry. And that’s really the suite of services we offer, kind of derives from that collective experience. So the personal styling also kind of goes with the project management services that we offer, which is, coordinating the photo video shoots, for, all of our clients in creative industry.”

Kelsay Pattillo – “So it really all of the services cater to creatives. So whether it’s personal styling for you personally, for your shoot or for the models, we bring all of that in whatever you need. Or if it’s just a branding project and you need a personal, you just need a refresh for yourselves, not only just for your brand, for yourself.”

Kelsay Pattillo – That’s something that we offer as well.

Angela Barrett – “And into. Let me make sure I’m correct on this. So when you say personal branding, I mean that you are physically talking about clothing and or.”

Kelsay Pattillo – Yes.

Angela Barrett – “Yeah, accessories.”

Kelsay Pattillo – “People kind of like with the personal branding in a sense, will do the mood boards and goes through the whole process of what you’re looking for.”

Angela Barrett – “What are you looking forward? Yes, of course that would be new.”

Kelsay Pattillo – Yes. Everyone. No.

Angela Barrett – “He’s gonna kill me for that. By the way. I love him dearly. Don’t get me wrong. But he’s deadly manly, man. So. Or some of your probably your clients without, I guess, giving away names because some of that could be confidential. But, I mean, you tell me, you know, the who are some of the probably ones.”

Kelsay Pattillo – “So of course, boutiques, retail clients, of course. Online e-commerce. Shopify. Retail stores, interior designers, real estate agents. I actually just got done with a really cute, cutesy, I should say, branding project for a real estate agent. She just got her license. She’s just getting started to a site that, she just getting started, so it was excited to be a part of that journey.”

Kelsay Pattillo – “And kind of have that. Hey, here’s your starter kit to get you started. And then also, I’ve also helped people kind of in the wellness space because when I was working with the, more general marketing agency before, I kind of fell in love with more of the esthetic side as far as, like Botox and skincare.”

Kelsay Pattillo – “And then kind of when I was with the salon and whatnot, I actually helped my mom when she would do bridal and prom and all that kind of makeup. I would come in and help her with that and whatnot. So kind of just, yeah, it’s really a literal collective of everything named on the site. I have people from every single category.”

Angela Barrett – “Nice. Quiet. Yes, quite a Rolodex. There.”

Kelsay Pattillo – “I love it, I love it, I love it.”

Angela Barrett – “So, other also knows the visual merchandizing, which I thought was interesting where you help people, I guess pick out a brand. Did you know and and make it something that you think would sell for their company? Makes sense as well. But I also saw something on there about the, selling on Amazon donation. It was a.”

Kelsay Pattillo – “Crazy. Yes. Amazon sellers control. So I do that. So I was a, visual merchandizing manager for Banana Republic for a couple of years, and that was a really awesome.”

Angela Barrett – Store and.

Kelsay Pattillo – “Experience. I really use my college years to really figure out, do I want to do merchandizing or marketing side? But now it’s kind of all blended together and it really does all time, right? But I say all that to say, I can come in and do local stores and floor sets and do all of your storytelling in person or on the other side of it.”

Kelsay Pattillo – “I can do your Shopify or whatever e-commerce side and do the storytelling and build the collections and what makes sense on the e-commerce side of things. And then, yes, I do, have experience with Amazon. That is a beast in itself.”

Angela Barrett – I can’t even imagine.

Kelsay Pattillo – It was very high volume.

Angela Barrett – “When I was ordering from there, but.”

Kelsay Pattillo – “Me too. It’s sort of that great stuff, but once you get the hang of it, I mean, it’s it’s like they have their own advertising and analytics and portals and all of that, aside from just the selling on the platform. So it’s very robust, but it’s a great opportunity if you’re willing to kind of ride the train.”

Kelsay Pattillo – Because it is a process as well.

Angela Barrett – “So in your business, I’m just going to imagine, like with most networking is pretty, pretty important. But are you when you go out in network, we’re going to just, throw out a meet and greet, not a not a, you know, pay to pay to stay, a meeting, greet. Are you marketing you are you marketing your clients?”

Kelsay Pattillo – My clients? It’s never about.

Angela Barrett – “Well, I know it’s always you, but I mean through through them. But you’re right. So I’m.”

Kelsay Pattillo – All. Go ahead. Sorry.

Angela Barrett – “I was just to say, depending on what event you’re going to is to who it pertains to, because, I mean, you can have more than one client, of course.”

Kelsay Pattillo – “And of course, who comes up in conversation, but it’s always, racking my brain. Who can I promote? Who can I mention? But it’s not always about a transactional deal. What can I get from this? It’s what I can give and who I can inspire. If it’s someone that’s, hey, I have a client that can actually help me with that, or not even just selling my client, just trying to help.”

Kelsay Pattillo – “And, yeah, my clients are me. So it’s never just my services. It’s always me pushing clients. And I’ve always stood firm on that. So even if I have clients that are part of the chamber with me, they know that I’m talking them up and I’m their biggest fangirl. Even if they can’t make it to certain events, they know that I’m their mouthpiece on their behalf.”

Angela Barrett – “Yeah, yeah, I had sort of, I have a podcast for all things Lexington, which is a hyper local podcast, and I have, self named myself. I think I would say that any other way. Lexington’s biggest cheerleader. So. I know what you mean. I, I love.”

Kelsay Pattillo – “That cats. Some of them definitely. The the Lux cheerleader. Yeah. My client, you know that. So I love that. Yes.”

Angela Barrett – “Now, what are you. How do you advise your your clients? Because you’re helping them try to build their brand in, in from every aspect. What do you advise them on the networking and how to build professional relationships? I mean, do you help on that end as well?”

Kelsay Pattillo – “Yes. I am always giving them ideas like for example, what are the local chamber? Here in Somerville? And getting a client connected just to start doing all kinds of back to school events and how to get intertwined and not it goes far beyond just going and showing up for the happy hours, and not necessarily having to be the one that goes to every single thing.”

Kelsay Pattillo – “But being in the rooms with the right people and making the right connections so that you can get the fruits of your labor and it does pay off, and you are able to reach the right people through doing those events. But it’s still through community outreach and their community, giving and events of that makes sense. It’s all for a greater good.”

Angela Barrett – “Right? Because I think, and you know this as well as I do, that you’re going to refer who you know. Yes. And stay on top. Got to. Yeah. You got to get out. You got to meet people. And so, you know, that’s, you know, probably one of the first things you tell people you can refer, you know, so.”

Angela Barrett – “Networking is important. I agree, from coming from your perspective is a little bit different, though. And, probably a little complicated. I don’t, but I know using you, you own your website, you do some digital marketing. And I think, is there anything about your digital marketing that you do differently than most?”

Kelsay Pattillo – “So I am definitely transparent about it. I don’t say that I’m a full suite, so the only thing that I don’t offer is SEO. So anything that we don’t.”

Angela Barrett – Have that is a beast in itself. Thank you.

Kelsay Pattillo – “I yes. So we don’t try to say, hey, we do everything and just to charge the client. Sure thing. We’ll outsource and do it the right way and make sure that you’re great. Rightly taking care of, or with other agencies. I actually partner with a really great agency out in California. I started I started with them when I started my business.”

Kelsay Pattillo – “They found me on LinkedIn and we swapped services for what we don’t do and you do and swap clients. So it’s been a great and fruitful, fruitful relationship. So and I think that’s also why I love being a creative is being able to bounce off of each other and you scratch my back, I scratch yours. So not necessarily.”

Kelsay Pattillo – We work for each other. We work with each other. And I love the structure.

Angela Barrett – “Yeah. So tell me just a little bit about, You know, where do you get your creativity from? And, and because it takes a lot of creativity to do everything that you do.”

Kelsay Pattillo – “Well, I feel like my my passion is what drives me the most. But my faith is also what drives me the most. And I know that that’s a calling that’s been given to me. So I feel like that is what drives me, knowing that I’ve been given this gift. So I’m going to steward it. Well, and I get reminded of that every day.”

Angela Barrett – “Yeah, yeah, yeah. I get it. So what can you, tell everybody? Again, makes you stand out from all the other marketing companies out there. Give me, give it give me that in. You know.”

Kelsay Pattillo – “I’m not I am not. I’m just going to be straight up. I’m not just here for the money. I’m here to do what I’m passionate about and help others do what they’re passionate about. And that’s really why my biggest passionate passion is, helping clients dig deep about what is your why and digging deep. I think what made me realize the most is how I was able to bring clients out of their shells, even personally and even in their family life and things.”

Kelsay Pattillo – “And I’m like, well, that caused a ripple effect. And it wasn’t just me helping them with their brand that I affected. And it it’s a lot. And with imposter syndrome and all of that, it’s you are you. And that is your power. No one is you. You have your gifts and that is your power. No one can touch them.”

Kelsay Pattillo – “And so helping people realize that, I think that is the most I love it.”

Angela Barrett – “Yeah. Sounds cool. What? I certainly, appreciate you being with me today. And, you want to come clean my closet out and start it over for me? And I don’t? You would have your work cut out for you any.”

Kelsay Pattillo – “Oh, I have my work cut out for me, too. I’m a closet hoarder. I don’t. I attach memories, so I don’t get rid of anything.”

Angela Barrett – “That I’m like. Yeah, sometimes I purge a little too much, but, I just, you know, I want to dress this way. And then I got to put it on what? Not where in the house and back to the same.”

Kelsay Pattillo – “Like where that’s like, oh, this looks dumb. I can’t go out now. I wait so that in your head, that’s like.”

Angela Barrett – “Well, thanks so much. I enjoyed talking with you. And, best of luck on all your endeavors. And you’re I’m have to keep up with all your pretty, pink in your website design. I love it, I love it.”

Kelsay Pattillo – “Thank you so much. I appreciate, you having me on the show today. Thanks so much.”

Angela Barrett – Thanks.